From initial idea, through various developed concepts, to the final launched product (available at for iPhone and Android devices), Loyalive has been my entire 2015! 
Amassing over 45,000 users in its first three months, Loyalive is the world's first app to help you manage your loyalty cards by storing them, keeping you up to date with live balances and showing you the rewards you've earned.
Initial digital designs to set the tone for design and interactions
Initial (simple) user experience journey
Handover documentation for developer reference
Design experimentation with the UI for showing loyalty cards
Evolution of the Loyalive logo - from testing various icons through colour schemes and typefaces
The final product!

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