Creative / art direction for the Diani & Devine meet The Apocalypse kickstarter fundraising campaign.
Aiming to raise $100,000 in 30 days, Gabriel Diani & Etta Devine commissioned me to devise the branding for the film, work with photos taken during the filming of their campaign video, and to develop a lot of the materials featured on social media, and the campaign page itself.
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/0cb1ddaa24e9b9c7432a79a0_rw_1200.png?h=20ec1d4ed9b22c3ec73bf2cd9a74469f)
Kickstarter campaign page
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/e54c7f6a11acaf9af72e3e35_rw_1200.jpg?h=9530708d92eca928e25f8aae6841a666)
Many treatments were tried with the imagery supplied. This late-stage development (like the final key art) was comprised of over a dozen individually photographed elements assembled and retouched in Photoshop.
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/cb1d20e547b6cb7c5ffdd912_rw_1200.jpg?h=f7a6a514f23b98748f6a0bf69468dac0)
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/6aa522fbcda294e712a7bf69_rw_1200.jpg?h=7b91359fc1d90da1096ea85d37dad974)
Part of the reach of the campaign included a heavy presence on social media, including twitter and facebook, for which additional graphics were needed to complete the full branding spectrum
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/aace687eda0e160df3997f95_rw_1200.jpg?h=153a7fa95e09ecda2ac2cc135a6ef3eb)
Additional iconographic elements were needed to represent items that supporters of the campaign would receive in return for their contribution. These were revised and updated throughout the campaign.
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/efa1de25e4fd2bbfcb37b5d3_rw_1200.jpg?h=f326a400f0ffff932f0fce6bc5f5675f)
Due to the extensive range of items offered, simplifying the offerings was key - so this predominantly visual selection was made to help show the value of some of the offerings.
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/5390691a929dd2a16849f8d4_rw_600.png?h=2f61865c133b316c86ff37503926b161)
'Tweetable' images showcasing the value of contributing to the campaign at various levels
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/29679e92d261d5cd6e99bb97_rw_600.png?h=3a9568fda98ad802bf8e3cd1b6a768db)
'Tweetable' images showcasing the value of contributing to the campaign at various levels
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/29a53b1ee385bdb3eae6dd0d_rw_600.png?h=d304828321e2ade6b2f279f71ac39d9e)
'Tweetable' images showcasing the value of contributing to the campaign at various levels
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/0cdd1f9e7c91463b990781cb_rw_600.png?h=6a97ed931f0ad93b909e6b27890f5738)
'Tweetable' images showcasing the value of contributing to the campaign at various levels
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/7136480c8928c152c2e3377e_rw_1200.jpg?h=98ef6cf312c0ab6cf9d8e1e9259473d1)
A handy at-a-glance look at the cast of the movie
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/816d14339cab5e06f113c3b4_rw_600.jpg?h=303e672654a4b2402adf17140635a1ea)
'Tweetable' images showcasing fondness that the engaged audience had for two of the film's animal stars - Watson and Mrs Peel
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/5e8ee18d11231f3be0796c22_rw_600.jpg?h=97e3d20c7b308a6daca2ca53d4e28abb)
'Tweetable' images showcasing fondness that the engaged audience had for two of the film's animal stars - Watson and Mrs Peel
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/593e0a7995f2d7e1ef311369_rw_600.jpg?h=5ac67d1203ffc550c574c78c3b54b4bb)
'Tweetable' images showcasing fondness that the engaged audience had for two of the film's animal stars - Watson and Mrs Peel
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/7095b61efce5028fc1f18a87_rw_600.jpg?h=e5cb60215dd089b383d280c8a43e53d8)
'Tweetable' images showcasing a mockup for a special Ben & Jerry's flavour of ice cream to tie in to the movie.
![](https://cdn.myportfolio.com/c5c3407f5145903162509398e28ee687/a0c7f4bd00490c4c66d64b6e_rw_1200.png?h=53066deec6e4f12c9c2740d5b5c13970)
Dedicated landing page at www.dianianddevine.com showcasing the running project, it's social media connections and links to other works.