Creative / art direction for the Diani & Devine meet The Apocalypse kickstarter fundraising campaign.
Aiming to raise $100,000 in 30 days, Gabriel Diani & Etta Devine commissioned me to devise the branding for the film, work with photos taken during the filming of their campaign video, and to develop a lot of the materials featured on social media, and the campaign page itself.
Kickstarter campaign page
Many treatments were tried with the imagery supplied. This late-stage development (like the final key art) was comprised of over a dozen individually photographed elements assembled and retouched in Photoshop.
Part of the reach of the campaign included a heavy presence on social media, including twitter and facebook, for which additional graphics were needed to complete the full branding spectrum
Additional iconographic elements were needed to represent items that supporters of the campaign would receive in return for their contribution. These were revised and updated throughout the campaign.
Due to the extensive range of items offered, simplifying the offerings was key - so this predominantly visual selection was made to help show the value of some of the offerings.
'Tweetable' images showcasing the value of contributing to the campaign at various levels
'Tweetable' images showcasing the value of contributing to the campaign at various levels
'Tweetable' images showcasing the value of contributing to the campaign at various levels
'Tweetable' images showcasing the value of contributing to the campaign at various levels
A handy at-a-glance look at the cast of the movie
'Tweetable' images showcasing fondness that the engaged audience had for two of the film's animal stars - Watson and Mrs Peel
'Tweetable' images showcasing fondness that the engaged audience had for two of the film's animal stars - Watson and Mrs Peel
'Tweetable' images showcasing fondness that the engaged audience had for two of the film's animal stars - Watson and Mrs Peel
'Tweetable' images showcasing a mockup for a special Ben & Jerry's flavour of ice cream to tie in to the movie.
Dedicated landing page at www.dianianddevine.com showcasing the running project, it's social media connections and links to other works.
